I have to say I agree with LH, until this semester I did not think much about typography either. I actually thought it was boring, but I have found out that it is more fun than I anticipated it to be. The Eye Magazine article “The Meaning of Type” made me think about the logos I see around me everyday. I use to never pay any attention to the font they were made with or whether it is a serif or san serif font. Now I do. I decided to look up the use of Furtura in logos today. I found the HP Invent uses it and the it is even on the moon. The Apollo 11 plaque that was put on the moon was written in Futura. It is also used by Union Pacific and it was IKEA's old logo.
RG
http://pimpslapofknowledge.wordpress.com/
http://worksonpaper.ca/blog/?p=818
http://upload.wikimedia.org/wikipedia/en/thumb/0/0f/Union_Pacific_Logo.svg/487px-Union_Pacific_Logo.svg.png
http://en.wikipedia.org/wiki/File:Apollo11Plaque.jpg
http://new.myfonts.com/WhatTheFont/forum/case/160531/
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